Bringing you the new look Herald.
We went behind the scenes at the Herald newsroom and printing press on Sunday 9th September 2012 to bring you an intimate glimpse at what went on the night before the new look weekday New Zealand Herald hit the streets.
Watch our TV ad.
Monday 10 September welcomes the launch of The New Zealand Herald's new compact format and redesign of the Herald online. For 150 years the Herald has been here to shine the light on the important events and issues that have faced New Zealanders. We've celebrated the best and confronted the worst, and this is what we wanted to portray in our brand communications.
What we have been up to.
Monday 13 August, 2012.
In April 2012 the team at The New Zealand Herald began working on the design, content and vision for the new weekday Herald. We are delighted to share the journey of the new weekday Herald with you.
Behind the scenes of our TV ad.
Our very own printing press was used to create the animation for our new TV ad. An electronic device was designed to plug into a camera to capture each individual frame as it passed through the press. Take a look behind-the-scenes to find out how this innovation came about.